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Saturday, October 10, 2026
Tech Insights Blog

Toto Wolff Set to Divest Stake Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has led the Mercedes team to historic success in Formula 1

Toto Wolff is engaged in final negotiations to offload a portion of his ownership stake in the Mercedes F1 outfit.

The deal estimates Mercedes at £4.6bn – a record for a Formula 1 squad – following the McLaren team were valued at £3.5bn in a change of ownership structure last September.

The Austrian executive, who owns a 33% stake of Mercedes F1, plans to divest a shareholding approximately five percent.

The 53-year-old would stay on as team boss and CEO if the sale goes through.

Shareholder Structure

Remaining partners in the team are Mercedes and industrial group Ineos, who both hold one-third of the enterprise.

An official representative stated: "We are providing no official statement on this. The management structure of the team will remain unaltered, and each shareholder are dedicated to the ongoing success of Mercedes-Benz in Formula One."

Financial Growth

The deal would represent a substantial rise in worth of Mercedes F1 after Ineos acquired its share for £208m in 2022.

The rise reflects the growth in valuations of Formula 1 outfits recently due to the increasing appeal of Formula 1 globally.

This trend was evident with the success of the Formula 1 film featuring Brad Pitt, which debuted last summer and earned over $630m (£458m) at the box office.

The film represents Pitt's most successful film and the most successful sports film to date.

Current Performance

Mercedes are second in the team standings, trailing McLaren, with three races left in the current championship.

Their lead driver British driver George Russell has won two of the 21 races this year and is in fourth place in the drivers' championship behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team won a unprecedented eight consecutive team titles and seven driver championships, six won by Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

By

Nancy Williams

A tech enthusiast and software developer with over a decade of experience in digital innovation and cybersecurity.

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